HARD ROCK CAFE HOLLYWOOD, CA AT UNIVERSAL CITY WALK HOSTS LIVE PERFORMANCE BY PETE YORN AS PART OF
GLOBAL PINKTOBER™ CAMPAIGN
GLOBAL PINKTOBER™ CAMPAIGN
Event to Benefit Noreen Fraser Foundation
Orlando, Fla., October 7, 2009 – In recognition of National Breast Cancer Awareness Month, Hard Rock Cafe Hollywood, CA will rock out for the fight against breast cancer. On Thursday, October 15, 2009, Hard Rock Cafe Hollywood, CA will host a live performance by singer/songwriter Pete Yorn, who recently released a collaborative album with actress/musician Scarlett Johansson entitled "The Break Up Album." The event will benefit the Noreen Fraser Foundation, an organization that uses educational and awareness campaigns to raise funds for translational cancer research aimed at developing new prevention methods, diagnostic tools and non-toxic therapies to treat women’s cancers. In addition, guests will also have the chance to bid on a Pink Epiphone guitar autographed by David Cook, Pit Bull and Pete Yorn. This stop is part of Hard Rock International’s a month-long, PINKTOBER™ breast cancer awareness campaign.
The 2009 PINKTOBER program marks the 10-year anniversary of Hard Rock’s support of raising awareness and funds for breast cancer research. The PINKTOBER campaign includes a series of live music events at Hard Rock venues around the world that feature both established and emerging artists rockin’ for a cause. Hard Rock properties will also offer a limited-edition 2009 PINKTOBER Breast Cancer Awareness Pin, T-shirt and Key chain and feature a line of special PINK drinks. Proceeds* from the sale of special limited-edition 2009 Hard Rock PINKTOBER merchandise will benefit The Breast Cancer Research Foundation.
*75% of the retail price of each Pin sold and 15% of the retail price of each T-shirt and Key chain sold goes directly to the cause
The 2009 PINKTOBER program marks the 10-year anniversary of Hard Rock’s support of raising awareness and funds for breast cancer research. The PINKTOBER campaign includes a series of live music events at Hard Rock venues around the world that feature both established and emerging artists rockin’ for a cause. Hard Rock properties will also offer a limited-edition 2009 PINKTOBER Breast Cancer Awareness Pin, T-shirt and Key chain and feature a line of special PINK drinks. Proceeds* from the sale of special limited-edition 2009 Hard Rock PINKTOBER merchandise will benefit The Breast Cancer Research Foundation.
*75% of the retail price of each Pin sold and 15% of the retail price of each T-shirt and Key chain sold goes directly to the cause
What: Hard Rock Cafe Hollywood, CA Hosts PINKTOBER
When: Thursday, October 15, 2009 8 p.m. Event begins
Where: Hard Rock Cafe Hollywood, CA at Universal CityWalk
1000 Universal Studios Blvd. #99 Universal City, CA
818-622-7660
Admission: $10
Ages 21 and older welcome
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2009, nearly $29 million will be awarded to 170 scientists across the United States across the United States and Europe and in Australia, Canada, Latin America and the Middle East. BCRF perseveres in directing at least 85 cents of every dollar raised directly to research. And for the eighth consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99.9% of the 5,400 evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit http://www.bcrfcure.org/.
About Hard Rock International
With a total of 157 venues in 52 countries, including 127 cafes and 12 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Tulsa, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Hungary, Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit http://www.hardrockhotels.com/. For more information on Hard Rock International, visit http://www.hardrock.com/.
When: Thursday, October 15, 2009 8 p.m. Event begins
Where: Hard Rock Cafe Hollywood, CA at Universal CityWalk
1000 Universal Studios Blvd. #99 Universal City, CA
818-622-7660
Admission: $10
Ages 21 and older welcome
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2009, nearly $29 million will be awarded to 170 scientists across the United States across the United States and Europe and in Australia, Canada, Latin America and the Middle East. BCRF perseveres in directing at least 85 cents of every dollar raised directly to research. And for the eighth consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99.9% of the 5,400 evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit http://www.bcrfcure.org/.
About Hard Rock International
With a total of 157 venues in 52 countries, including 127 cafes and 12 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Tulsa, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Hungary, Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit http://www.hardrockhotels.com/. For more information on Hard Rock International, visit http://www.hardrock.com/.
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